DESiGNERiCA was founded in 2009 by Erica Schwartz as a venue for the creation of environmentally and socially responsible products using modern technological tools.

Erica Schwartz, Designer and Owner

Erica spent her formative years in the suburbs of New York City before moving to New Hampshire where she studied Religion at Dartmouth College. She then returned to NY to pursue a masters degree in Industrial Design at the Pratt Institute in Brooklyn. While at Pratt she completed a thesis project about sustainable design. She now resides at Project: Redefine, an experiment in creatively sustainable living in Brooklyn, NY, which she also co-founded.  She does freelance product design and has experience designing jewelry and watches, furniture, kitchen gadgets, pet products, and various other things. She is moderately certain that humanity is a predominantly positive force. She loves lime green, science fiction, satire, mid-century modern design, dogs, children, and penguins, and strongly believes that everything is funnier if you put it on your head. Contact Erica

Paul Schwartz, Public Relations and Sales

Erica’s father, Paul, grew up in Kansas City, KS, and attended Washington University in St. Louis, MO where he received two bachelors degrees, one in Fine Art and the other in Psychology.  While at WashU he served as editor in chief of the yearbook (or, yearbox and yearbag) for two years.  After college he moved to NY where he met and married Amy Morris.  Paul worked for many years in the advertising industry as an Art Director and then a Creative Director, creating television advertisements for some of the largest brands in the country including Folgers, Pillsbury, and Puffs.  He retired from advertising in 2005 and now creates unique assemblage art in addition to helping his daughter with her work.  He resides in Great Neck, NY and Tucson, AZ. Contact Paul